Events and Forums

Forums

We hold forums three times a year (March, June and September). They are online webinars, typically held over the lunch hour.

These quarterly forums allow us to highlight a "wicked problems." The presenter delves deep into the situation and shares how they are using social marketing to help address the problem. Past forum presentation topics have included wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference.

Members have access to recordings of past forum presentations. Click here to access those recordings.

Upcoming Events

SPARKS Conference 2026
October 2026 (TBC)
Victoria, British Columbia

Past Events

8-9 Dec 2025 SPARKS 2025 Conference
18 Jun 2025 June 18th PNSMA Forum: The Traffic Safety Guy on the Communications Funnel
19 Mar 2025 Reducing Gun Violence & Death: A Social Marketing Approach
9 Dec 2024 SPARKS 2024 Conference
16 Oct 2024 Opioid Updates
12 Jun 2024 Community Based Social Marketing at Oberlin College
20 Mar 2024 Equity in Social Marketing 2.0 – Going Deeper
4 Dec 2023 SPARKS 2023 Conference
20 Sep 2023 PNSMA Fall Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach
13 Jun 2023 Using Positive Culture Framework in Traffic Safety
15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement

 

 

 

 

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Forums

We hold forums three times a year (March, June and September). They are online webinars held over the lunch hour 11:30am-1:00pm.   

Members have access to recordings of past forum presentations. Click here to access those recordings.  

These quarterly forums allow us to highlight a "wicked problems."  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.

 

Below you will find our current events, followed by a list of past events.

    

Events

How to know you are making a difference through Evaluation

When: 22 Oct 2025
Time: 11:30 AM - 1:00 PM (PDT)
Location: Zoom
Registered: 270 registrants

Please join us on October 22nd for our Fall Forum on Evaluation. Kathryn Owen will give you the keys to the car and show you how to document outcomes through evaluation.

Kathryn will present an overview of the critical role evaluation plays in planning, testing and measuring the success of behavior change campaigns. She'll also provide tips and resources for carrying out your own evaluation, with ample opportunity for participants to ask questions and raise any evaluation challenges they are confronting. The goal of this session is to build confidence in our ability to ask and answer the question: What difference are we making in the world?

Past Events

18 Jun 2025 June 18th PNSMA Forum- The Traffic Safety Guy on the Communications Funnel-
19 Mar 2025 Reducing Gun Violence & Death: A Social Marketing Approach
9 Dec 2024 SPARKS 2024 Conference
16 Oct 2024 Opioid Updates
12 Jun 2024 Community Based Social Marketing at Oberlin College
20 Mar 2024 Equity in Social Marketing 2.0 – Going Deeper
4 Dec 2023 SPARKS 2023 Conference
20 Sep 2023 PNSMA Fall Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach
13 Jun 2023 Using Positive Culture Framework in Traffic Safety
15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement