Events and Forums

Forum: Community-Based Social Marketing in Land Conservation

October 21, 2026
11:30 am to 1:00 pm
Webinar
Free

Conservation districts across Washington are asking how to inspire their local communities to take action for the land and water we all rely on. The Washington State Conservation Commission, a state agency that supports Washington's 45 conservation districts, partnered with the social impact agency, DH, to create a community-based social marketing training that helps districts understand what their communities need, including uncovering barriers, motivations, and opportunities to strengthen locally led conservation. This session will explore how these tools and approaches can help districts build trust and deepen connections with the land managers and communities they serve to spark meaningful, lasting change. This new training supports districts statewide to empower communities in shaping resilient landscapes for the future.

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Speakers

• Corie Bales came to DH as an educator. Most recently, she used her master’s degree in teaching to create personal development lessons for sixth- to 12th-graders. She wanted students to understand their power to change the world. “I wanted them to walk away knowing they were both small but important,” she says. “That they were part of something bigger but that, through their action, they could create change.” Now she helps DH clients create positive change, too.
• Jodi Prout is the Education and Outreach Manager for the Washington State Conservation Commission. With more than fifteen years of experience in community engagement and environmental education, supporting conservation districts, nonprofits, and public agencies across Washington, she leads statewide communication and outreach initiatives that help conservation districts inspire stewardship, strengthen communities, and advance voluntary conservation for the land and water we all rely on. Interested in the connection between people and place, she is committed to helping communities better understand and participate in conservation. She holds degrees from Washington State University and the University of Idaho in Natural Resources, Science Communication, and Environmental Education.